Firas Al Msaddi’s 72-Hour Strategy: Navigating Investment Decisions: To Buy or Sell in the Wake of Trump’s Tariffs?

by Firas Al Msaddi
Tuesday, 8 April, 2025
In an era where global economic activities are deeply interconnected, Dubai’s real estate market is not immune to the ripple effects of international policy shifts—such as the tariffs introduced by former U.S. President Donald Trump. These types of global events create a sense of uncertainty, a word investors dislike more than anything else.


Understanding the Current Climate
The global economic landscape is complex, with countless moving parts influencing markets simultaneously. To predict with confidence how these shifts will affect Dubai’s real estate market is not only above anyone’s pay grade—it would require a crystal ball. The only certainty is uncertainty itself.


Scenario Planning: Two Possibilities
Rather than guessing, it’s more rational and practical to frame the outlook into two clear scenarios:
1. Stability Holds: The Dubai market continues on its current path—steady, resilient, and attractive to both investors and residents.
2. Global Downturn Impact: If global economic conditions worsen, Dubai’s market—like others—may face a temporary correction or slowdown.


Strategic Guidance for All Stakeholders
Whether you’re an investor, broker, developer, or tenant, now is the time to think with both agility and logic. Here’s how each should prepare:
  • Investors: Those with strong holding power likely have little to worry about long term. But short-term opportunity cost must be considered. If the market drops, some may regret not optimizing sooner. But if the market rises, overly defensive moves may mean missing upside gains. My advice: have a strategy for both scenarios—and be ready to act within a 72-hour window based on how the market reacts.
  • Brokers & Developers: Now is not the time to hype or instill fear. It’s about guiding clients based on their individual motives and goals. Real professionals don’t push—they advise with context.
  • Buyers & Tenants: If you’re not yet exposed to the market, current conditions may offer leverage—especially when dealing with motivated sellers who prefer to act before the market moves either way. Clarity always follows uncertainty. Those who prepare early, often benefit most.


Market Psychology: The Unspoken Truth
One clear truth that industry professionals understand but rarely say out loud is this:

When buyers see an opportunity for price gain, sellers see it too—and raise prices, making negotiations harder.
And when sellers sense prices might drop, buyers see the same thing—and wait, holding off until prices actually come down.

This is why markets stall or surge so quickly—everyone reacts to the same signals, but from different sides of the table.


Why Dubai Remains a Premier Investment Destination
Dubai distinguishes itself in the global economic landscape as a foremost choice for both living and investment. Renowned for its state-of-the-art luxury infrastructure, tax-free environment, and exceptional safety, Dubai is considered the most vibrant and secure metropolitan area in the world. This safety standard sets Dubai apart from other major global cities.

Additionally, the UAE’s foreign policy is marked by its long-term effectiveness, neutrality, and robust economic diplomatic relationships. The UAE government’s capability to swiftly convert challenges into opportunities was prominently displayed during the COVID-19 crisis in 2020, establishing a global standard for adaptive governance.


Confidence in the Dubai Real Estate Market
My confidence in Dubai’s real estate market is anchored in objective, transparent facts and data accessible through DXBinteract, as mandated by the Government of Dubai Land Department. Current figures underscore this confidence: a total sales value of AED 151.8 billion (excluding mortgages) represents a 25% increase year-to-date; transaction volumes of 48.4k (also excluding mortgages) mark a 19% increase from last year; and an average price per square foot rise of 3% over the same period last year.

This robust data transparency assures that market movements are based on real value, not speculation. Although many investors are ready to leverage any softening in the market, there is currently no prevalent rush or panic among sellers to offload their assets quickly, reflecting the market’s stability and maturity. Importantly, unlike the stock market, real estate trends take time to manifest in the data, often unfolding over several months.


Strategic Considerations for Property Investors
Investors need to consider their financial capability to maintain investments under varying market conditions. Asset characteristics are crucial; for instance, while land has seen significant appreciation in thriving markets, such as in Dubai over the past three years, these assets typically underperform in slower markets due to their lack of income potential and the banking sector’s hesitance to accept land as mortgage collateral. A strategic approach would classify properties based on their market liquidity and transaction velocity, enabling well-informed investment decisions.


Looking Ahead
The upcoming months promise to be pivotal for the Dubai real estate market. Stakeholders should stay informed and adaptable to navigate potential challenges and capitalize on emerging opportunities effectively.


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