Firas Al Msaddi is the founder and owner of fäm Properties — Dubai’s most technologically advanced real estate company — and a multidimensional force shaping the future of the city’s property market. A Syrian-born entrepreneur and author, Firas has redefined what it means to lead in real estate, combining deep market expertise with data, proptech, and integrity-driven leadership. From trading shoes as a child in Homs to building one of the region’s most trusted real estate platforms, his journey reflects relentless grit and visionary execution.
He’s not just a market leader in transactional volume — he’s a catalyst for change: empowering brokers, influencing policy, driving transparency, and actively collaborating with Dubai’s key government entities to shape a more investor-confident and efficient market. This isn’t about keeping up with the market. It’s about setting the pace — with purpose, precision, and proven impact.
He’s not just a market leader in transactional volume — he’s a catalyst for change: empowering brokers, influencing policy, driving transparency, and actively collaborating with Dubai’s key government entities to shape a more investor-confident and efficient market. This isn’t about keeping up with the market. It’s about setting the pace — with purpose, precision, and proven impact.
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Investing in real estate is a proven way to create lasting wealth. In "The Art of Real Estate Investment: From Entry to Exit," Firas Al Msaddi shares the essentials of the real estate market and guides readers on identifying and capitalizing on investment opportunities.
The Art of Real Estate Investment:
From Entry to Exit
From Entry to Exit
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The book is thoughtfully divided into four sections:
This comprehensive guide aims to equip readers with the tools and knowledge needed for successful real estate investing.
- Firas Journey: This section begins with Firas' early days in Dubai, his venture into real estate, and the founding of fäm Properties, which has grown to be one of Dubai's prominent real estate businesses.
- Getting Started: Covering the basics of real estate investment, this section outlines the initial steps to begin your journey.
- Industry Insights: Providing an insider’s perspective on the real estate industry, Firas shares key dos and don'ts for investors.
- Data-Driven Decisions: Highlighting the importance of using data to compare, negotiate, and make informed investment choices, this section includes real-life examples to illustrate these principles effectively.
This comprehensive guide aims to equip readers with the tools and knowledge needed for successful real estate investing.
He was born on July 25, 1984, in Homs, Syria. As a serial entrepreneur and author, He founded fäm Properties which has grown to become Dubai's largest and most technologically advanced real estate company.
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- Ever thought about the perfect investment? “The Art of Real Estate: from Entry to Exit” is your guide to achieving profitability, security, flexibility, and stability in real estate. Now available in Arabic and Russian, it’s tailored for everyone’s needs 🙌🏼.....
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