Dubai’s luxury real estate market is undergoing a remarkable transformation. With developers and investors setting their sights on ambitious goals, the demand for ultra-luxury properties continues to grow. As we approach 2025, fäm Luxe and Nordic by fäm are taking the lead in redefining this segment through bold innovations and a commitment to exclusivity.

Ambitious Goals for 2025
At fäm Luxe, our luxury division, we’re not just aiming high—we’re making a statement. Our target of AED 10 billion in sales transactions for 2025 reflects our leadership in Dubai’s ultra-luxury market and our dedication to setting new benchmarks.
Meanwhile, Nordic by fäm, our bespoke villa development arm, is positioned to achieve:

• AED 1 billion in sales from ready ultra-luxury villas.
• A pipeline of USD 1 billion worth of ultra-luxury villas to meet the growing appetite of UHNWIs.

These goals are more than numbers; they represent our strategic focus on delivering exclusive, meticulously designed properties that cater to the unique tastes of the world’s ultra-wealthy buyers.

Redefining Ultra-Luxury
Nordic by fäm on the other hand is breaking new ground in the ultra-luxury space. Our upcoming villa projects are not just properties; they are experiences crafted for a select few. We’re addressing a clear gap in the market with:

• Minimalistic Design: Clean, timeless aesthetics that prioritize functionality and spaciousness.
• Bespoke Features: Tailored options that adapt to the unique lifestyles of UHNWIs.
• Exclusivity: With limited units in each project, we ensure unmatched desirability and value.

Why Dubai Remains a Magnet for Wealth
Dubai continues to attract global wealth, and the ultra-luxury segment is thriving because of it. Consider these key points:

• Migration of UHNWIs: Over 6,700 millionaires made Dubai their home in 2023, drawn by the city’s unmatched lifestyle, safety, and tax advantages.
• Market Strength: Properties valued above AED 15 million generated AED 71 billion in sales in 2023—a 700% increase from AED 9 billion just a decade ago.

Challenges and Opportunities
The market is robust, but it’s not without its challenges. We’ve noticed:

• Evolving Sales Cycles: Compared to the frenzy of recent years, off-plan projects are seeing more measured sales cycles.
• Changing Buyer Preferences: UHNWIs are increasingly favoring boutique, limited-supply developments over large-scale branded projects.

The Future of Dubai’s Luxury Real Estate
Dubai’s luxury real estate market isn’t just growing; it’s evolving to meet the expectations of a new generation of discerning buyers. At fäm Properties and Nordic by fäm, we are spearheading this evolution with innovative, bespoke solutions that redefine ultra-luxury living.
As I always say, “No hype—just real opportunities built to stand the test of time.” This isn’t just about building properties; it’s about building legacies. Dubai remains the world’s epicenter of ultra-luxury living, and we at fäm are proud to lead the charge into 2025 and beyond.