As a real estate professional with over two decades of experience building Dubai’s largest real estate agency, fäm Properties, I’ve had the privilege of mentoring thousands of brokers. Through my journey of selling billions of dirhams worth of properties—from luxury villas to entire buildings—I’ve developed a deep understanding of what it takes to thrive in Dubai’s highly competitive market. The truth is, the difference between an agent who earns AED 5,000 in commission and one who earns AED 500,000 per deal isn’t just luck or market conditions—it’s about knowledge, mindset, and having the right platform. Dubai’s real estate landscape is unique. Ambition runs high, competition is fierce, and the stakes are massive. Whether you’re a seasoned broker or considering stepping into this dynamic industry, understanding the mindset of top performers is crucial. Let me share my insights with you.

The Dubai Real Estate Broker Mentality

Hunger for Growth and Success
In Dubai, brokers are ambitious and driven by the opportunity to earn big. This industry isn’t for the faint of heart—it requires resilience and a passion for closing deals. But here’s the catch: ambition without a clear strategy often leads to burnout or stagnation. At fäm Properties, I’ve created a system that doesn’t just fuel ambition—it channels it in the right direction. With tailored training programs, access to exclusive listings, and a proven ecosystem, we empower brokers to turn their drive into measurable success.

Competition is the Name of the Game
Real estate in Dubai is inherently competitive. To excel, brokers must stand out—not just through hard work but by leveraging the tools, insights, and support needed to deliver exceptional value to clients. Through my Real Estate Blueprint and the fäm Academy, I’ve developed training modules that give brokers a competitive edge. Whether it’s mastering negotiation, analyzing market data, or building long-term client trust, we provide agents with everything they need to rise above the competition.

Relationships Are the Foundation
One of the most underestimated aspects of success in Dubai real estate is the power of relationships. Trust is everything. Clients work with brokers who are knowledgeable, reliable, and results-driven. A single well-executed deal can lead to a lifetime of referrals. This is why, at fäm Properties,
we host exclusive investor workshops where I personally present opportunities to clients. These workshops not only help brokers close deals but also build lasting relationships. Real estate isn’t just about properties—it’s about people.

What Brokers Need to Succeed in Dubai

Knowledge That Translates to Action
In this industry, knowledge is power. But it’s not just about knowing the basics—it’s about mastering the intricacies of the market, from identifying investment trends to navigating complex transactions. Through my best-selling book, The Art of Real Estate Investment: Entry to Exit , and the fäm Academy, I share actionable insights to help brokers unlock their full potential. At fäm Properties, we don’t just provide information—we equip brokers with the tools to implement it effectively.

A Support System That Drives Results
Many brokers struggle because they lack the infrastructure to scale their efforts. A great deal often requires marketing expertise, data analysis, legal support, and even property staging. At fäm Properties, our holistic ecosystem takes care of all these elements, allowing brokers to focus on what they do best—building relationships and closing deals.When I say we empower brokers, I mean it. We don’t just train agents; we help them build their business within our system.

Opportunities to Learn from Leaders
Brokers need mentors who’ve walked the path and can guide them through the ups and downs of the market. I personally lead investor events, present high-value opportunities, and mentor our team to think strategically. At fäm Properties, you’re not just another agent—you’re part of a system designed for your success.

Why Now is the Best Time to Be a Broker in Dubai

Dubai’s real estate market is entering a golden era, with record-breaking transactions and an influx of global investors. The opportunities are immense, but so is the competition. Brokers who align themselves with the right platform will be the ones to capitalize on this growth.

At fäm Properties, we offer:

- Exclusive training designed by me, Firas Al Msaddi.
- Access to high-profile investor workshops where I present opportunities on your behalf.
- A comprehensive ecosystem that supports you at every stage of the deal.
- A collaborative environment that helps you thrive in the most competitive market.


Being a real estate broker in Dubai isn’t for everyone. It requires ambition, resilience, and the willingness to adapt and learn. But if you’re ready to take your career to the next level, you need the right platform—a platform that doesn’t just promise success but delivers the tools, training, and opportunities to achieve it. At fäm Properties, we don’t just hire brokers—we empower them to become leaders. If you’re ready to unlock your full potential and join a company that invests in your success, I invite you to take the next step. Because the difference between being good and being great isn’t just effort—it’s the knowledge, tools, and ecosystem behind you. And that’s exactly what we provide at fäm Properties.